- Consumer Health
- Innovation
- Strategy
Collaborative Innovation
Bayer Consumer Health remains committed to consumer-centric, science-driven innovation. By strengthening local partnerships, leveraging emerging technologies and accelerating the translation of scientific discoveries into consumer health solutions, Bayer continues to provide a diverse portfolio of trusted self-care products and services that meet the evolving health needs of Chinese consumers.
Integrated Industry-Academia-Research Collaboration
Bayer Consumer Health actively collaborates with local research institutions and innovative enterprises. Through consumer-centric, science-based innovation, Bayer advances research and development across medicines, health supplements and cosmetics, exploring self-care solutions that better meet the evolving needs of Chinese consumers.
In October 2024, Bayer Consumer Health established the China Center of Innovation and Partnership (CCIP) in Shanghai. As one of Bayer Consumer Health’s global strategic innovation hubs, CCIP highlights China’s leading role in Bayer’s global innovation network. Guided by the vision of “In China, for Global”, CCIP is committed to building an integrated innovation platform that brings together industry, academia and research institutions. By generating deep insights into consumer health needs, leveraging technology and accelerating the translation of scientific discoveries into practical applications, CCIP aims to deliver trusted self-care solutions and help consumers around the world lead healthier lives.
End-to-End Digital Health Management Solutions
Bayer continues to expand its e-commerce and retail channels, leveraging digital technologies to drive innovation and explore new business models while building an integrated consumer health ecosystem.
Driven by a digital mindset and centered on consumers’ health needs, Bayer Consumer Health has been exploring and helping shape the future of consumer healthcare retail in China. From partnering with leading healthcare e-commerce platforms to expand sales channels and implement digitally driven omnichannel marketing, to deepening collaboration with O2O platforms by establishing dedicated brand zones and enabling end-to-end management within the platform ecosystem, Bayer continues to connect category health education with practical solutions, bringing both closer to consumers.
Today, Bayer Consumer Health's e-commerce business spans major platforms including Alibaba, JD.com, Douyin, Pinduoduo and Vipshop. Looking ahead, Bayer will continue to expand its distribution and service networks, harness data-driven capabilities and work with partners across online and offline channels to build an integrated health ecosystem that delivers more accessible, convenient and high-quality healthcare solutions for consumers.