A Legacy of Trust and Innovation
For over 160 years, the Bayer brand has stood for competence, quality, and trust, making it our most valuable intangible asset. At the heart of our brand is the trust of those who matter most: our customers. Every day, millions of consumers, patients, healthcare providers and farmers around the world rely on Bayer to enhance their lives with trusted science and innovation.
Our Mission: Health for All, Hunger for None
We are all in for our bold mission: "Health for all, Hunger for none." This commitment drives us to innovate and push boundaries, and explore transformative solutions that address essential health and nutritional needs for everyone. Together, as Team Bayer, we work tirelessly to turn science into sustainable solutions that truly make a difference.
The Bayer Cross
One of the world’s most renowned and well-known trademarks - the Bayer Cross - is more than just an iconic symbol. It embodies who we are and what we stand for. It builds on our strong heritage – representing science, performance and reliability, visualized by the blue side; and innovation, sustainability and life focus, symbolized by the green side. The circle stands for wholeness, protection, and commitment.
Registered officially in 1904 as a brand identifier of Bayer, this trademark has since expanded its scope of application gradually. Starting from 1910, the practice of stamping the Bayer Cross on tablets such as Aspirin™ not only protected pharmaceutical products from counterfeiting, but also turned the Cross into a symbol of the brand’s quality. It eventually replaced the lion emblem that preceded it to become the Group’s unified global trademark. The Bayer Cross has undergone several visual upgrades over the years. The 2017 redesign refined its details to better adapt to digital communication. Today, a variety of large illuminated Bayer Cross advertising installations can be found across the globe, taking forms ranging from sculptures and rotating signs to oversized lettering on building facades. This century-old cross has transcended its status as a mere trademark and evolved into an icon of Bayer’s brand value and global influence.