Bayer Helps to Build Consumer Health Product-and-Solution Platform

Advocating Self-care, Paying Attention to Nutrition and Health

Hong Kong, July 19, 2018 – In recent years, China has paid more attention to improving citizens' health literacy, and has put forward the goal of “striving to secure people's health in all aspects for the full-life-cycle". The Outline of Healthy China 2030 also clearly stated that it is necessary to strengthen personal health awareness and responsibility. With the Chinese people upgrading their spending habits and continuously improving of self-care awareness, the concept of promoting a healthy lifestyle and paying attention to nutrition and health is now considered ever more seriously. As a health concept advocated by Bayer, self-care is not only reflected in the need to pay attention to the concept itself, but also in the need to pay attention to the health of individuals and their families. To this end, Bayer is actively involved in the development of the self-care business and is committed to promoting the public's awareness of self-care and the improvement of people's quality of life through healthy lifestyles.


Balanced nutritional supplements are an important part of self-care. In recent years, consumers' awareness of nutrition and health products has gradually increased, and the demand followed. Figuring out how to purchase high-quality products through formal channels has become a major problem for consumers in the face of numerous existing product markets. It is also an important part of implementing self-care to enable consumers with easy access to purchasing nutrition and health products.


Richard He, General Manager, Bayer Consumer Health China, said, “As a socially responsible company, Bayer has been in China for 136 years and has spared no effort to support and participate in the development of self-care, and carry out the scientific popularization of the self-care concept.”


On the coming of “7/24 International Self-Care Day”, Bayer's multi-vitamin brand-series products were launched in Bayer Consumer Health’s overseas flagship store. Through cross-border e-commerce business, Bayer meets consumers’ demand for dietary supplements, while also provides targeted solutions to the nutritional needs of different populations, and brings more diversified and advanced health products to Chinese consumers. In addition, in 2017, Bayer joined hands with Alibaba Group to promote self-care strategetic cooperation, including channel construction and universal sales, and jointly created a platform to help consumers understand their self-care knowledge and provide solutions to offer consumers with more and better options.


“With cross-border delivery of our international brand products, self-care arrives with one click!” Bayer Consumer Health overseas flagship store introduced Bayer's hit products, and the comprehensive product line has strong brands in all vital areas of self-care. At the same time, Bayer is also committed to the continuous innovation along with the digital trend and the field of e-commerce. Through the cross-border e-commerce business, Bayer allows Chinese consumers to reach out to its trustworthy health products.


Bayer pays attention to quality management. It opened up its cross-border direct delivery service for the first time. It has strict requirements for the supply chain, and all products are traceable and have guaranteed quality. Sinotrans is one of the suppliers that provide warehouse management for Bayer. Their logistics business has obvious advantages in resources. They have a comprehensive logistics service network with exellent service and agile responses. The temperature and humidity-controlled warehouses provided by Sinotrans guarantees the integrity of the supply chain and the management of product quality.


Bayer helps promote the concept and the products of self-care with practical actions, so that consumers can buy reliable products without leaving their homes and enjoy health easily! This further demonstrates Bayer's determination of ongoing commitment to research, development, production and marketing of innovative health products and long-term commitment to the development of self-care, and its promise to fulfilll its social responsibility as a corporate citizen. Bayer will continue to provide self-care solutions for more consumers and create a better life with science and technology.


About Bayer

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2017, the Group employed around 99,800 people and had sales of EUR 35.0 billion. Capital expenditures amounted to EUR 2.4 billion, R&D expenses to EUR 4.5 billion. For more information, go to


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